# Cheapest play plan for your monthly VSL traffic · VSLBench

> Source: https://vslbench.com/best/plan-fit-finder-which-play-billed-plan-your-monthly-vsl-traffic-needs

## Cheapest play plan for your monthly VSL traffic

Multiply visitors by the share who start the video, then see the cheapest plan on each host.

Three play-billed hosts

* [Size a month](#finder)
* [Worked example](#example)
* [At the cap](#cap)

Monthly plays equal the visitors on the sales page, multiplied by the share who start the video. Vidalytics, VTurb and TrackPlay base their prices on that number. The form names the cheapest plan on each host, with the plan fee on one line and the extra-play charge on the next.

Use the play rate from your player when you have one. Hosts that charge by the minute or the gigabyte are priced in the [video hosting cost calculator](/best/video-hosting-cost-calculator-what-your-vsl-costs-to-serve-each-month).

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. 

### Choose a plan from your visitor count

Monthly visitors on the VSL page 

A whole number, 100 or higher. Add every sales page if more than one letter is running.

Play rate, in percent 

The share who click and start the video. Leave 60 to match the worked example.

Vidalytics Smart Autoplay counts muted loads 

If you check this, the Vidalytics plan is calculated from the visitor count. If you leave it empty, Vidalytics uses the same estimate as the other two hosts.

Show the plan for this traffic 

Press the button to see a plan for each host. The worked example uses these defaults, and the autoplay checkbox is left unchecked.

White dots lead into a play button, then three tickets. The gold band crosses the middle ticket.

### How the play estimate is made

On [VTurb's plan list](https://www.vturb.com/en/plans), you multiply visitors on the sales page by the percentage who click play. The example there is 10,000 visitors and 60 percent, which is 6,000 plays. Those two numbers are the defaults here.

[Vidalytics counts a play](https://help.vidalytics.com/how-are-video-plays-calculated) each time the video autoplays muted as the page loads, so the bill can run higher than a click rate. With the box checked, the Vidalytics plan is calculated from the visitor count. VTurb still uses the click-to-start number.

[TrackPlay's pricing page](https://trackplay.io/pricing) counts one play per viewer session once playback starts. A muted autoplay nobody unmutes is not a play. The checkbox does not change TrackPlay's count.

For each host, the form keeps the plan with the lowest total. The total is the plan fee plus any plays past the allowance, at that plan's extra-play rate. A plan with no extra-play rate is chosen only when your plays fall inside its allowance. The result is an estimate. The host bills the plays its player records.

VTurb Enterprise is quoted on request. Above Scale, the estimate uses Scale's fee and Scale's extra-play rate.

#### The play allowances the form uses

| Host                              | Plan    | Billing | Plays included | Plan fee | Extra play  |
| --------------------------------- | ------- | ------- | -------------- | -------- | ----------- |
| [Vidalytics](/reviews/vidalytics) | Free    | Free    | 1,000          | $0       | None        |
| [Vidalytics](/reviews/vidalytics) | Starter | Annual  | 2,000          | $19      | $0.02       |
| [Vidalytics](/reviews/vidalytics) | Pro     | Annual  | 5,000          | $63      | $0.02       |
| [Vidalytics](/reviews/vidalytics) | Premium | Annual  | 15,000         | $119     | $0.02       |
| [VTurb](/reviews/vturb)           | Basic   | Monthly | 2,000          | $29      | $0.02       |
| [VTurb](/reviews/vturb)           | Pro     | Monthly | 6,000          | $79      | $0.02       |
| [VTurb](/reviews/vturb)           | Scale   | Monthly | 30,000         | $299     | $0.02       |
| [TrackPlay](/reviews/trackplay)   | Free    | Free    | 1,000          | $0       | None        |
| [TrackPlay](/reviews/trackplay)   | Basic   | Monthly | 5,000          | $29      | $0.02 if on |
| [TrackPlay](/reviews/trackplay)   | PRO     | Monthly | 15,000         | $79      | $0.01 if on |
| [TrackPlay](/reviews/trackplay)   | SCALE   | Monthly | 50,000         | $199     | $0.01 if on |

The same three paid Vidalytics allowances cost $24, $79 and $149 when billed month to month. The form uses the annual fees in the table. TrackPlay's free plan shows a watermark and does not require a credit card. On a paid TrackPlay plan, plays past the allowance are charged only if you turn that option on.

### 10,000 visitors at the default rate

With the checkbox unchecked, those 6,000 plays put you on these plans. At this count, Starter plus the plays past 2,000 costs more than Pro.

| Host       | Plays counted | Plan  | Included | Plan fee | Extra-play charge |
| ---------- | ------------- | ----- | -------- | -------- | ----------------- |
| Vidalytics | 6,000         | Pro   | 5,000    | $63.00   | $20.00            |
| VTurb      | 6,000         | Pro   | 6,000    | $79.00   | $0.00             |
| TrackPlay  | 6,000         | Basic | 5,000    | $29.00   | $20.00            |

Premium is the smallest Vidalytics plan with an allowance that covers all of these plays.

Turn extra plays off and PRO still covers this count. The free plan pauses playback, and it is selected only when your plays fall within its allowance.

Check the box for those same visitors and Vidalytics comes out at 10,000 plays. Premium is then the cheapest plan, because the extra plays on Pro cost more than the step up.

### What happens past the allowance

The [Vidalytics pricing page](https://www.vidalytics.com/pricing) says the video is not shut off automatically, and a team member may get in touch about an upgrade. [Extra usage is charged](https://help.vidalytics.com/how-does-the-billing-cycle-work) at the end of the billing cycle.

VTurb leaves the video online and charges plays past the plan at the end of the billing cycle. Playback continues on all three of those plans.

TrackPlay's free plan has no extra-play charge, so playback pauses once the allowance is used up. On a paid plan you can allow extra plays, or leave them off and let playback pause.

A busy week can use up a steady month's allowance. The [spike-week guide](/best/black-friday-vsl-traffic-video-hosting) follows these same limits through one heavy week.

### When one rate picks the wrong plan

A [Reddit post](https://www.reddit.com/r/FoundOnMeta/comments/1d396yn/install%5Fthis%5Fsimple%5Futm%5Fhack%5Fto%5Fboost%5Fvsl/) said the same video, with a different ad angle, moved engagement from 3.6% to 17.34%. A plan chosen for the lower rate will be too small if the higher rate shows up.

A split test serves two cuts, and both can record plays. Add the visitors from each sales page before you enter one number. Repeat visits and autoplay can make the recorded plays differ from that calculation. Enter the play rate your player reports.

### TrackPlay when the video has to sell

TrackPlay is a VSL player for paid-traffic funnels. It ties each play to the sale and posts that conversion back to the ad platforms. It is in this form because it charges per play. The player also holds attention with sound-first autoplay, timed calls to action and watch gates, and it splits retention between buyers and everyone else. Two cuts can be tested under one embed, and the winner is the cut that produces the verified sale.

I would look at TrackPlay first for a video sales letter on paid traffic. Vidalytics is the longer-running player for that job. [Vidalytics vs VTurb](/compare/vidalytics-vs-vturb) is the head-to-head when those two are the shortlist. The [Vidalytics alternatives](/alternatives/vidalytics) page groups the reasons people leave, and the play allowance is one of them.

TrackPlay is built for direct-response sales. It does not include the channels, SEO pages or webinar tools a Wistia library is bought for, and a video made for content marketing belongs on that kind of host. When the video has to convert, you still have the player, per-play pricing and a record of the sale. Outside reviews are still scarce, which fits a player this new. Signing up requires an invitation code, so use this table to choose a plan before you have your own play numbers. Paid features can be tried for 14 days.

My take: I would enter the play rate the player reports, then choose a plan that keeps the video playing all month when a pause would cut off a live ad. On Vidalytics and VTurb the video stays up, so I would pay the extra-play fee. On TrackPlay I would turn that option on before I relied on it.

[Open the cost calculator for minute and gigabyte bills](/best/video-hosting-cost-calculator-what-your-vsl-costs-to-serve-each-month)

### Frequently asked questions

How many plays do I need? 

Multiply the month's visitors by the percent who start the video, and round to a whole play. When Vidalytics starts muted as the page opens, count one play per visitor for that host. The checkbox in the form does that step.

Do Vidalytics and VTurb count a play the same way? 

They use different triggers. One sizes from a click that starts the video. One counts a silent start as the page opens. TrackPlay waits for a start the viewer actually makes, and a muted autoplay nobody unmutes stays off the bill. The checkbox changes only the silent start.

What if the video is on Bunny or Cloudflare too? 

Open the cost calculator for hosts that bill minutes or gigabytes. Bunny and Cloudflare are in that grid. This form stays on the three play plans.

Does the figure include sales tax or a discount? 

It is the card fee plus the extra-play charge. Sales tax is outside it. So is any discount those cards do not print. Vidalytics uses the annual column. VTurb and TrackPlay use the monthly column.

### Changelog

* **22 October 2026.** First version, using Vidalytics annual plans, VTurb's three English plans, TrackPlay's paid plans, and the verified free allowance.

### Sources

* [VTurb plans](https://www.vturb.com/en/plans)
* [Vidalytics pricing](https://www.vidalytics.com/pricing)
* [How Vidalytics counts plays](https://help.vidalytics.com/how-are-video-plays-calculated)
* [Vidalytics billing cycle](https://help.vidalytics.com/how-does-the-billing-cycle-work)
* [TrackPlay pricing](https://trackplay.io/pricing)
* [Reddit thread on VSL engagement by ad angle](https://www.reddit.com/r/FoundOnMeta/comments/1d396yn/install%5Fthis%5Fsimple%5Futm%5Fhack%5Fto%5Fboost%5Fvsl/)

### Related reading

* [Cost per 1,000 plays on Bunny, Gumlet and Cloudflare](/best/vsl-hosting-cost-per-1000-plays)
* [Revenue per play against ad spend and hosting](/best/revenue-per-play-calculator-what-each-vsl-play-earns-and-costs)
* [Full Vidalytics review](/reviews/vidalytics)
* [Full VTurb review](/reviews/vturb)
* [Full TrackPlay review](/reviews/trackplay)
* [All VSLBench tools and guides](/best)

Written by

Marcus Vale

Lead reviewer

Marcus Vale runs the VSLBench review desk. He has spent years driving paid traffic to video sales letters, and he now reads the player docs, pricing pages and long-term user reports to work out which tools actually move sales instead of just counting views. He writes the player and attribution reviews here, and he makes sure every ranking says which buyers should skip each tool.

[marcus@vslbench.com](mailto:marcus@vslbench.com)

Last checked 2026-10-22

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