# Bunny Stream vs Gumlet (2026): which to pick · VSLBench > Source: https://vslbench.com/compare/bunny-stream-vs-gumlet ## Bunny Stream vs Gumlet Pick Bunny Stream if you want the cheapest delivery and will build the funnel; pick Gumlet if you want pixels, CTAs and DRM baked in without a build. By [Marcus Vale](/authors/marcus-vale), Lead reviewer. Reviewed by the VSLBench editorial desk. Last updated 23 September 2026, and rechecked with prices every 90 days. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. You are down to two, and they are both budget video hosts, not sales-letter players. That is worth saying first: neither Bunny Stream nor Gumlet will optimize a VSL for you. Bunny is raw video infrastructure. It transcodes your upload, stores it across a global network, plays it back through a fast, customizable HLS player, and bills you by the gigabyte. Gumlet is a branded host with a marketing layer bolted on: the same reliable delivery, plus retargeting pixels, in-player CTAs, CRM hooks and DRM. On a price grid Bunny looks cheaper. On a features grid Gumlet looks richer. Both readings miss the real split. This site judges video tools through a direct-response lens: does the player move viewers past the pitch, and can you prove which traffic bought. On that test both of these fall short, because neither charts where viewers drop, scores a split test on sales or attributes revenue. So the choice between them is not about conversion measurement, which is absent on both sides. It is about how much of the funnel you want handed to you versus how much you are willing to build, and how cheaply you can move bytes at scale. Framed that way the decision is clear. Bunny is the cheapest, most scalable pipe, and it leaves the marketing and the selling to you. Gumlet costs a little more and gives you the marketing pieces out of the box, at the cost of a thinner reliability record. Below we put the two side by side on price, the player, what you have to assemble, and the running cost, then say plainly who each one is for. If the video's real job is to sell to cold paid traffic and prove it, note up front that a purpose-built VSL player beats both, and you can see those in our roundup. Quick answer Pick Bunny Stream if you want the cheapest, most scalable video delivery and will put your own player and tracking on top; pick Gumlet if you want a branded host that fires Meta and Google pixels, plays in-player CTAs and locks the file with DRM out of the box, without a build. * **Bunny Stream.** Raw video infrastructure. Transcoding, a customizable HLS player and security are free, and you pay only for storage from $0.01 a GB and delivery from $0.005 a GB. No marketing hooks and no measurement: you wire the CTAs, pixels and tracking up yourself. * **Gumlet.** A branded host with the marketing layer built in. Meta and Google pixel tracking, in-player CTAs and forms, CRM integrations, VAST tags and Widevine and FairPlay DRM, from a Free Forever tier and $6 a month up. It fires the pixel but does not measure retention or attribute revenue. ### Bunny Stream vs Gumlet at a glance Prices and plan features checked on the vendors' own pages on 23 September 2026. | Feature | Bunny Stream | Gumlet | | ------------------------------ | -------------------------------------------------------------------- | ------------------------------------------------------ | | What it is | Raw video infrastructure (CDN and player) | A branded host with marketing hooks | | Built for | Cheapest reliable delivery, build your own stack | Cheap branded video for courses, e-commerce and SMB | | Starting price | Usage-based, about $1/mo minimum | Free Forever, then $6/mo (Creator, billed annually) | | Free tier | No, 14-day trial (no card) | Yes, Free Forever (60 storage mins, 100 GB/mo) | | Pricing model | Pay per GB stored ($0.01) and delivered ($0.005) | Fixed tiers, 3,000 GB included, then $0.06 to $0.50/GB | | Player out of the box | Bare customizable HLS, build the overlays | Branded player with in-player CTAs and forms | | Google and Meta pixel tracking | No, add your own | Yes (Creator $6 and up) | | CRM integrations | No, via your own build | Yes (Growth $19 and up) | | VAST ad tags | No | Yes (Business $99) | | DRM (Widevine and FairPlay) | No (watermarking, hotlink protection, token auth are free) | Yes ($99/mo add-on) | | Conversion measurement | No | No | | Delivery network | 250 Tbps, 119 points of presence | Global CDN, adaptive 4K and HDR | | Reliability caution | Uneven HLS start-up on some accounts; a thread alleged missing files | Jan 2025 update knocked embeds offline 12h+ for many | | Best for | Cheapest delivery at volume, you build the funnel | Cheap branded hosting with pixels and DRM, no build | ### Strengths and trade-offs Bunny asks you to build the marketing layer yourself and to keep your masters backed up; Gumlet asks you to accept that its pixels track viewers but do not prove which traffic bought, and to weigh a reliability wobble. Those are the two trade-offs. #### Bunny Stream: what works, what to watch Bunny Stream homepage headed "A better way to deliver online video" with a 14-day free trial button ##### What works * Usage-based pricing: encoding, the player and security are free, and you pay only for storage from $0.01/GB and delivery from $0.005/GB * Fast global delivery on a 250 Tbps network with 119 points of presence * Customizable HLS player, watermarking, hotlinking protection and token authentication are built in * Resumable, API-first uploads that pair cleanly with players like Presto Player or Vidstack ##### What to watch * No direct-response conversion tools: no sales-scored A/B tests, no watch-depth pixels, no revenue attribution, so a paid-traffic VSL has to add all of that on top * Long-term users report uneven HLS start-up time and low cache hits on some accounts * A widely-read thread alleged files disappearing from Bunny Storage, so keep original masters backed up elsewhere * Usage-based bills scale with traffic, so a viral VSL costs more than the few-dollar examples suggest #### Gumlet: what works, what to watch Gumlet video-hosting page headed "Video hosting that's fast, ad-free, and secure" above a screenshot of its video library dashboard with Upload Video, Create Folder and Analytics controls ##### What works * Cheapest branded entry point here: a Free Forever tier, then $6/mo (Creator, billed annually) that removes branding and switches on Google and Meta pixel tracking * Marketing hooks most cheap hosts skip: Meta and Google pixels, CRM integrations, VAST ad tags, and in-player CTAs and forms * Strong protection for paid content: Widevine and FairPlay DRM, domain and geo blocking, dynamic watermarks and expiring access tokens * Fast adaptive 4K and HDR playback on a global CDN, with 3,000 GB of bandwidth included on every paid tier ##### What to watch * No direct-response conversion measurement: no sales-scored A/B tests, no watch-depth pixel to prove retention, and no revenue attribution, so a paid-traffic VSL cannot prove which traffic buys * A January 2025 platform update knocked embedded videos offline for many accounts for 12 hours or more, and support reviews are inconsistent, some calling it days-slow * DRM is a $99/mo add-on on top of the plan, and bandwidth and storage overages bill per GB, so a high-traffic offer outruns the cheap sticker price * The dashboard has a learning curve and the WordPress and Elementor integrations are less polished than users want * The third-party review base is thin and aging (Trustpilot sits at 78 reviews, only a handful in the last year) ### Pricing, tier by tier Bunny does not sell plans. You pay for what you use, with a $1 monthly minimum, and the player, transcoding and security features are all free. Storage is billed from $0.01 a GB and delivery from $0.005 a GB on the Volume network, or $0.01 a GB on the Standard network in Europe and North America. Bunny's own calculator prices a 300 GB library serving 50 GB a month at about $3.25 to $4.50 before extra replication regions. Every account starts on a 14-day trial with no card. Gumlet leads with a Free Forever tier: 60 storage minutes and 100 GB of monthly bandwidth on the Gumlet brand. Creator is $6 a month billed annually and is the tier that turns Gumlet from a host into a marketer's tool, removing the branding and switching on Google and Meta pixel tracking. Growth at $19 adds CRM integrations, and Business at $99 adds VAST ad tags, a dynamic watermark and H.265\. Every paid tier includes 3,000 GB of bandwidth. Two costs sit outside the plan: DRM with Widevine and FairPlay is a separate $99 a month add-on, and streaming overage bills at $0.06 to $0.50 a GB. Gumlet cut prices by around 30 percent in a May 2026 update, so check the current number before you buy. The running cost is where the two separate, and it depends on what you are counting. For raw delivery Bunny is an order of magnitude cheaper per gigabyte, and its bill scales smoothly with traffic, which matters when paid media sends a flood of clicks, bots and cheap traffic at your video. Gumlet's 3,000 GB included per paid tier is generous for a modest branded library, but its overage runs $0.06 to $0.50 a GB, well above Bunny's rate, and a DRM requirement adds a flat $99 a month on top. So at low volume with the marketing hooks switched on, Gumlet's fixed $6 to $19 can undercut the effort of assembling the same layer on Bunny; at high volume, Bunny's per-GB delivery wins clearly. So the money question is not simply which is cheaper, because it depends on volume and on how you value the built-in marketing layer. Bunny's few-dollar bill buys delivery and nothing else, so getting pixels, CTAs and DRM means building them, usually by putting Presto Player or Vidstack in front of it and wiring your own tracking. Gumlet's $6 to $19 buys those pieces finished. If you or a developer will do the build and traffic is high, Bunny is far cheaper for what a paid-traffic offer actually consumes. If you want the marketing hooks out of the box and your library is modest, Gumlet's low fixed price is the rational pick. ### The verdict Between these two, pick on whether you will build. Neither is a conversion tool, so the tie-breaker is not who measures the sale, because neither does. It is how much of the funnel you want handed to you and how cheaply you need to move bytes. Gumlet gives a marketer the paid-traffic pieces without a build: retargeting pixels, in-player CTAs and DRM, live for $6 to $19 a month. For a non-technical operator who is down to these two, that finished marketing layer is worth more than Bunny's lower per-gigabyte rate, which is why Gumlet wins here. Bunny is the better pick the moment a developer is in the room or the traffic is heavy. It is the cheapest, most scalable delivery of the pair, it bills per gigabyte with no plan wall, and it pairs cleanly with a player like Presto Player or Vidstack once you are willing to assemble the marketing layer yourself. The trade you accept for Gumlet's convenience is a thinner reliability record, including a January 2025 outage that took embeds offline for many accounts. Whichever way you go, keep your original files backed up and test on a non-critical embed first, and remember that if the video's job is to sell and prove it, a purpose-built VSL player beats both of these. Our pick ### Gumlet Gumlet is the pick for the marketer who is down to these two and will not build. Among the pair it is the only one that hands you the paid-traffic pieces out of the box: Meta and Google retargeting pixels, in-player CTAs and forms, and DRM to protect a paid offer, from $6 a month billed annually. Bunny is cheaper per gigabyte and scales more smoothly at high volume, but it is bare infrastructure, so getting the same marketing layer means assembling a player like Presto Player or Vidstack and wiring your own pixels on top. The catch on Gumlet is honest about what it is not: it fires the pixel but does not score a split test on sales, chart second-by-second retention or attribute revenue, so it cannot prove which traffic bought. A January 2025 update also knocked embedded videos offline for many accounts, so test it on a non-critical embed and keep your masters backed up. Choose Bunny instead if you or a developer will build the funnel and want the cheapest, most scalable delivery underneath it. ### Frequently asked questions Is Bunny Stream or Gumlet better? It depends on whether you will build. Bunny Stream is raw video infrastructure: the cheapest, most scalable delivery and a customizable HLS player, with no marketing hooks. Gumlet is a branded host with the marketing layer built in: Meta and Google pixel tracking, in-player CTAs, CRM integrations, VAST tags and DRM, from a Free Forever tier and $6 a month up. For a marketer who wants those pieces out of the box, Gumlet is better. For a developer or a high-volume offer where cheap, scalable delivery is the priority and the funnel gets built anyway, Bunny is better. Neither optimizes a VSL, so if that is the goal, look at a purpose-built player instead. Which is cheaper, Bunny Stream or Gumlet? Bunny, for raw delivery, by a wide margin: it is usage-based from about $1 a month, with storage from $0.01 a GB and delivery from $0.005 a GB. Gumlet's Creator plan is $6 a month billed annually and Growth is $19, with 3,000 GB of bandwidth included and overage at $0.06 to $0.50 a GB. The twist is what you are paying for: Gumlet's fixed price includes the marketing layer finished, while Bunny's cheaper bill is delivery only, so a like-for-like setup on Bunny means adding a player and tracking yourself. Can either one run a video sales letter for paid traffic? Only as the hosting layer, and neither optimizes the VSL. A sales letter for cold traffic needs per-second retention, timed reveals, split tests scored on sales, and watch-depth events fired to your ad account. Bunny gives you none of the conversion layer. Gumlet fires Meta and Google pixels and plays in-player CTAs, which is useful for retargeting, but it has no sales-scored A/B testing, no second-by-second retention heatmap and no revenue attribution, so it cannot prove which traffic bought. For that, a dedicated VSL player beats both. Do I have to build the marketing layer myself on Bunny? Yes, that is the trade. Bunny handles hosting, transcoding, security and playback and gives you a customizable HLS player, but pixels, CTAs, CRM hooks and DRM are on you. WordPress builders commonly put Presto Player in front of Bunny for opt-ins and CTA overlays; developers reach for a player such as Vidstack, then wire in their own tracking. Gumlet ships those pieces built in, which is the whole reason it costs more than Bunny's few-dollar bill. Does Gumlet's DRM make it the safer pick for a paid offer? For protecting the file, yes. Gumlet ships Widevine and FairPlay DRM, dynamic watermarks, domain and geo blocking and expiring tokens, which is why course sellers like it. Bunny's free security covers watermarking, hotlink protection and token authentication, but not studio-grade DRM. Note that Gumlet's DRM is a $99 a month add-on on top of the plan, so the safer file is not the cheapest one. Content protection is a different job from selling, though: both matter, neither proves a sale. Is either one reliable enough for a revenue offer? Both carry a caution. For Bunny, some accounts report uneven HLS start-up time and low cache hits, and one widely-read thread alleged files going missing from Bunny Storage. For Gumlet, a platform update on 28 to 29 January 2025 knocked embedded videos offline for many accounts for 12 hours or more, and its support reviews are inconsistent, with a thin and aging third-party review base. The sensible posture with either is to keep your original files backed up elsewhere and test on a non-critical embed before you move a revenue-critical offer onto it. ### Sources #### Other sources 9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[\] [Bunny Stream (vendor) ](https://bunny.net/stream/) Blog 2. \[\] [Bunny Stream pricing (vendor) ](https://bunny.net/pricing/stream/) Blog 3. \[\] [Gumlet video hosting (vendor) ](https://www.gumlet.com/) Blog 4. \[\] [Gumlet pricing (vendor) ](https://www.gumlet.com/pricing/) Blog 5. \[\] [BunnyCDN has been silently losing our production files (r/webdev) ](https://www.reddit.com/r/webdev/comments/1sglytg/bunnycdn%5Fhas%5Fbeen%5Fsilently%5Flosing%5Four%5Fproduction/) Reddit 6. \[\] [Bunny CDN Stream Extremely Slow (r/webhosting) ](https://www.reddit.com/r/webhosting/comments/1ikjx8a) Reddit 7. \[\] ["Too unreliable for anything serious" (AppSumo review) ](https://appsumo.com/products/gumlet-video/reviews/too-unreliable-for-anything-serious-em-336991/) Capterra 8. \[\] [Gumlet reviews on G2 ](https://www.g2.com/sellers/gumlet) G2 9. \[\] [Gumlet on Trustpilot ](https://www.trustpilot.com/review/gumlet.com) Trustpilot ### Related reading * [Our full Bunny Stream review, the pure-infrastructure pick](/reviews/bunny-stream) * [Our full Gumlet review, the branded cheap-host pick](/reviews/gumlet) * [Vidalytics vs Bunny Stream, compared](/compare/vidalytics-vs-bunny-stream) * [Vidalytics vs Gumlet, compared](/compare/vidalytics-vs-gumlet) * [The best VSL players and conversion video software](/best) * [All head-to-head comparisons](/compare) --- We may earn a commission when you buy through links on this page. 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