# Voomly vs VSLStats (2026): which to pick · VSLBench

> Source: https://vslbench.com/compare/voomly-vs-vslstats

## Voomly vs VSLStats

Pick Voomly if you want cheap, marketing-shaped video that turns viewers into leads and you can accept billing you have to watch and analytics that stop short of the sale; pick VSLStats if your whole business is a paid-traffic sales letter and you need a player built to prove which traffic bought, piloted before you trust it with a launch.

By [Marcus Vale](/authors/marcus-vale), Lead reviewer. Reviewed by the VSLBench editorial desk. Last updated 24 September 2026, and rechecked with prices every 90 days. 

**Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. 

You are down to two, and they are not the same kind of tool. Voomly is a cheap, marketing-shaped video host that turns any video into a lead-capture funnel: in-video forms, branching funnels, CTAs and engagement heatmaps. VSLStats is a brand-new player built for one job Voomly does not attempt: proving which paid traffic actually bought. If you are weighing them against each other, you are really deciding whether the video's job ends at the captured lead or at the confirmed sale.

This site judges video tools through a direct-response lens: does the player move viewers past the pitch, and can you prove which traffic bought. On that second test the two split cleanly. Voomly is the more finished and far cheaper tool of the pair. It has run for years, it is made by Voomly LLC, the team behind Doodly and Toonly, it starts at $9 a month with a free tier, and it is genuinely more funnel-shaped than most hosts at the price. What it does not do is prove a sale: there is no split test scored on sales and no revenue attribution, so it captures the lead and stops there.

VSLStats answers the exact question Voomly leaves open. It fires Meta, GA4 and TikTok events server-side, maps retention second by second, and attributes revenue back to individual watch sessions, in one branded player from $47 a month. On paper it closes the gap. The reason to buy it carefully is proof, not the product: it launched in March 2026, its Trustpilot profile holds four reviews, all five-star, from a company that invites them, a 40% affiliate program pays for much of the praise you will find, and its HookBoost feature deliberately inflates the progress bar. So this comes down to a cheap, long-running funnel host that never scores the sale against a brand-new tracker built to prove the sale that you cannot yet verify from outside.

Below we put the two side by side on price, funnel tools, tracking and proof, then say plainly who each one is for. And because Voomly will not score the sale for anyone and VSLStats is not the only new specialist that will, we add a third. If your whole business is a paid-traffic sales letter and the split test decided on the actual sale is what you are here for, TrackPlay is a newer specialist that does that job, holds attention on the front end with sound-first autoplay and timed CTAs, and we weigh it beside both.

Quick answer

Pick Voomly if you want a cheap, marketing-shaped video host that turns any video into a lead-capture funnel, with in-video forms, branching funnels and engagement heatmaps from $9 a month, and you can accept billing you have to watch and analytics that stop short of the sale; pick VSLStats if your whole business is a paid-traffic sales letter and you need a player built to prove which traffic actually bought, with server-side pixel forwarding and revenue attribution, and you will pilot it on one funnel before betting a launch on a product this new.

One more option belongs on this page, because Voomly captures the lead but never scores the sale, and VSLStats is not the only new specialist that does. If tying the sale back to the play that earned it is high on your list, weigh TrackPlay against both. It is a paid-traffic VSL player in its own right, with sound-first autoplay, timed CTAs and per-second retention, and on top of that it decides split tests on the cart-verified sale and posts that sale back to your ad account. We compare it beside these two below.

* **Voomly.** The cheap, marketing-shaped host. From $9 a month with a free Light tier, it turns any video into a lead-capture funnel: an in-video squeeze player that grabs emails, an Interactive Video Closer with surveys, lockers and CTAs, branching in-video funnels, plus engagement graphs and heatmaps and a 4K, ad-free branded player. It is genuinely more funnel-shaped than most hosts at this price, and it is long-running, from the team behind Doodly and Toonly. Two things to accept: it has no split test scored on sales and no revenue attribution, so it captures the lead but cannot tell you which traffic bought, and its billing is the loudest complaint, with a 2.9 out of 5 Trustpilot score and reports of charges after cancelling.
* **VSLStats.** The brand-new tracker. Launched March 2026, it aims at the job Voomly stops short of: server-side Meta CAPI, GA4 and TikTok forwarding and revenue attribution back to individual watch sessions, in one branded player with second-by-second retention, play gates, timed CTAs and AI captions, from $47 a month (the tracking sits on the $97 Pro plan). The catch is proof, not the feature list: a four-review, all-five-star Trustpilot profile from a company that invites reviews, a 40% affiliate program that pays for much of the praise you will find online, and a HookBoost setting that deliberately inflates the progress bar.
* **TrackPlay.** Best when you need the split test decided on the cart-verified sale, not a click or a captured email. It posts the verified sale back onto the play that earned it from seven direct-response carts and fires the conversion server-side to Meta, TikTok and GA4, from $29 a month with a free tier. Like VSLStats it is new, but its tests are settled on real sales with statistics, and it does not ship a progress-bar setting designed to mislead. It is narrow by design: built for paid-traffic VSL conversion, not general hosting or content marketing.

### Voomly vs VSLStats at a glance

Prices and plan features checked on the vendors' own pages on 24 September 2026\. TrackPlay is the direct-response specialist we line these two up against, so it wins the conversion rows and sits out the general-hosting ones.

| Feature               | Voomly                                                            | VSLStats                                                 | TrackPlay                                                         |
| --------------------- | ----------------------------------------------------------------- | -------------------------------------------------------- | ----------------------------------------------------------------- |
| What it is            | A cheap host that turns video into a lead-capture funnel          | A brand-new VSL player built around tracking             | A paid-traffic VSL player and attribution platform                |
| Built for             | In-video lead capture and interactive video funnels               | Proving which traffic bought a paid-traffic VSL          | Tying every play to the cart-verified sale                        |
| Track record          | Long-running (Voomly LLC, the Doodly and Toonly team)             | Launched March 2026, almost no outside proof             | Very new, thin outside proof, invite-only                         |
| Starting price        | $9/mo Basic, free Light tier                                      | $47/mo ($39 annual), no free plan                        | $29/mo, billed by plays                                           |
| Free tier or trial    | Free Light tier (5 videos); 14-day trial auto-charges             | $1, 7-day trial, card required, auto-renews              | No-card free plan (1,000 plays/mo, watermarked) plus 14-day trial |
| In-video funnel tools | Squeeze player, Interactive Video Closer, branching funnels, CTAs | Play gates, timed CTAs, branded player                   | Sound-first autoplay, timed CTA cards, watch gates, lead forms    |
| A/B testing           | No                                                                | Yes on Pro, not clearly scored on sales                  | Yes, decided on the cart-verified sale                            |
| Ad-platform tracking  | No native conversion pixels                                       | Server-side Meta CAPI, GA4, TikTok on Pro (vendor claim) | Server-side to Meta, TikTok and GA4, on every plan                |
| Retention analytics   | Engagement graphs and heatmaps, no buyer split                    | Second-by-second retention, heatmaps (Pro)               | Per-second, split by buyers vs non-buyers                         |
| Revenue attribution   | No                                                                | Per watch session on Pro (vendor claim)                  | Yes, revenue per play plus cart postbacks                         |
| Player                | 4K and HDR ad-free branded player, chapters                       | Branded player on Bunny CDN                              | Domain-locked branded player                                      |
| Wider creation suite  | Voomly Cloud bundles Doodly, Toonly, Talkia ($49/mo)              | No, tracking-focused                                     | No, attribution-focused                                           |
| Independent reviews   | Trustpilot 2.9/5, 36% one-star, billing complaints                | Four vendor-invited Trustpilot reviews, all 5-star       | Very new, thin outside proof, invite-only                         |
| Pricing model         | Flat plans, unlimited from $19 Plus                               | Flat plans, the tracking on Pro $97                      | Billed by plays, every feature on every plan                      |
| Best for              | Cheap interactive video funnels and lead capture, sale not scored | Proving the sale on a paid-traffic VSL, piloted first    | Paid-traffic VSLs measured on the cart-verified sale              |

### Strengths and trade-offs

Voomly asks you to accept billing you have to watch and analytics that stop at the captured lead, in exchange for a cheap, genuinely funnel-shaped toolkit and a long-running product. VSLStats asks you to accept almost no independent proof, a manipulative progress-bar setting and a card-required, auto-renewing trial, in exchange for the server-side tracking and revenue attribution that Voomly does not attempt at any price. Those are the two trade-offs.

#### Voomly: what works, what to watch

Voomly homepage headed "Create, Host, And Launch High-Converting Videos" with a Try Voomly For Free button

##### What works

* A genuinely marketing-shaped toolkit for the price: an in-video squeeze player that captures emails, an Interactive Video Closer with surveys, lockers and CTAs, and branching in-video funnels, all by swapping the player
* Cheap to start and generous on limits: a free Voomly Light tier, Basic at $9/mo, and unlimited videos and bandwidth from the $19/mo Plus plan up
* Engagement analytics most cheap hosts skip: engagement graphs, heatmaps and geography, device and browser breakdowns
* A 4K and HDR ad-free player with custom branding, colours, chapters and timestamps
* The $49/mo Voomly Cloud plan bundles the wider creation suite (Doodly, Toonly, Talkia, People Builder and Pyks) if you make explainer and animation video too

##### What to watch

* Billing and cancellation are the loudest complaint: Trustpilot sits at 2.9/5 across 74 reviews with 36% one-star, and users report being charged after cancelling and hunting for the right cancellation path across separate Voomly, Doodly and Cloud portals
* No split test scored on sales and no revenue attribution, so a paid-traffic VSL cannot prove which traffic actually bought; it is a funnel host, not a conversion optimizer
* Thin independent proof for the Voomly product itself: the 4.2/5 G2 score spans the whole Voomly family (Doodly, Toonly and the rest), while the Voomly product page carries only two reviews
* The 14-day trial auto-charges the card unless you cancel, and BBB lists Voomly LLC as not accredited, so treat the trial as a paid one you can still stop
* Users report a buggy, unintuitive first-time login and setup, and compatibility gaps with external course tools like LearnDash

#### VSLStats: what works, what to watch

VSLStats homepage headed "Know exactly where viewers drop off", pitching server-side event tracking, retention heatmaps and revenue attribution for VSL marketers and media buyers, with a Start $1 trial button

##### What works

* It targets the gap most hosts leave open: server-side Meta CAPI, GA4 and TikTok forwarding, plus revenue attribution back to individual watch sessions, so in principle you see which traffic bought, not just who pressed play
* A complete VSL toolkit in one embed: second-by-second retention heatmaps, play gates, timed CTAs, AI captions and a fully brandable player, with no Zapier or tag manager
* You can drive the real player before paying: the site's interactive demo toggles every control live, and a $1, 7-day full-access trial promises a 24-hour warning email before the first charge
* Flat, public pricing that undercuts a dedicated VSL player: from $47 a month ($39 billed annually), Pro at $97, with the server-side forwarding and revenue attribution on the Pro tier

##### What to watch

* Almost no independent proof yet: it launched in March 2026, its Trustpilot profile holds just four reviews, all five-star, from a company that invites reviews, and there is next to no Reddit or forum track record to check
* A 40% recurring, lifetime-cookie affiliate program means much of the praise you find online is paid, so discount any glowing review that shows no data of its own
* HookBoost, a headline feature, deliberately inflates the progress bar so viewers believe they are further along than they are. It is an openly manipulative pattern that can be a compliance problem in regulated markets, so weigh it before you switch it on
* The $1 trial needs a card and auto-renews, and the terms make fees non-refundable except where law requires, disclaim any conversion or revenue lift, and put the GDPR controller burden on you
* None of the headline tracking claims (CAPI deduplication, attribution accuracy, reliability at ad scale) can be verified from outside yet, so you are the one testing them. Pilot on a non-critical funnel and reconcile against Stripe and Meta before you migrate a proven offer

#### TrackPlay: the paid-traffic VSL pick

TrackPlay homepage, headline "The VSL player built to convert, not just play", with an "Analytics for paid-traffic VSLs" label and stats for video start time, ad platforms tracked and sound on first impression

Voomly and VSLStats split on where the video's job ends: one captures the lead and never scores the sale, the other is a brand-new tracker built to score it that you cannot yet verify from outside. If tying the sale back to the play that earned it is high on your list, there is a third tool worth putting on the table alongside VSLStats, and it overlaps Voomly too. TrackPlay is a VSL player and analytics platform built for paid-traffic funnels. On the front end it holds attention with sound-first autoplay, timed CTAs and watch gates, and it captures leads with forms over the video. On the back end it draws per-second retention split into buyers and non-buyers, with hook rate, hold rate and revenue per play, so you can see the exact seconds to cut or protect.

Where it goes further is how it settles a test. The cart posts the verified sale back onto the play that earned it from seven direct-response processors, including ClickBank, ClickFunnels and Digistore24, server to server, and TrackPlay fires that conversion server-side to Meta, TikTok and GA4 so the ad platform learns from the actual sale rather than a page-load pixel. Its split tests are decided on that cart-verified sale with real statistics, a z-test with a p-value and a confidence interval, and every variant runs under one embed so ad links and campaign learning never reset. It bills by plays rather than bandwidth, every feature ships on every paid plan, and there is a no-card free plan of 1,000 plays a month plus a 14-day trial, with paid plans from $29 a month.

##### What works

* Split tests are decided on the cart-verified sale, with a real z-test, p-value and confidence interval, and every variant runs under one embed so ad links and campaign learning never reset
* Server-side conversion tracking to Meta, TikTok and GA4 fires on the watch-time milestone you choose and dedupes browser and server events, so the ad platform optimizes on the actual sale rather than a page-load pixel
* Cart postbacks tie each sale to the play that earned it from seven direct-response carts, including ClickBank, ClickFunnels and Digistore24, server to server
* Per-second retention split into buyers and non-buyers, with hook rate, hold rate and revenue per play, so you can see the exact seconds to cut or protect
* Every feature ships on every paid plan and billing is by plays, with a no-card free plan of 1,000 plays a month and a 14-day trial; paid plans start at $29 a month

##### What to watch

* Narrow by design: built for paid-traffic VSL conversion, it is not a general video host or a B2B content library, so it has none of the channels, SEO pages or webinar tooling of a Wistia and is a poor fit if the video's job is content marketing rather than a direct-response sale
* Very new, with thin outside proof: the testimonials are on its own site, there is little third-party review or Reddit footprint yet, and signup is currently invite-only, so you cannot lean on independent validation before you commit paid traffic. That is what you would expect of a platform this recent

##### Where TrackPlay is not the answer

It is narrow by design. TrackPlay is built for paid-traffic VSL conversion, not general hosting or content marketing, so it is not a video host or a B2B content library and it has none of the channels, SEO pages or webinar tooling of a Wistia. If the video's job is a portfolio, a course or content marketing rather than a direct-response sale, it is the wrong tool, and Voomly's cheap, marketing-shaped hosting and creation suite is the better fit there. It is also very new, like VSLStats, with thin outside proof: the testimonials are on its own site, there is little third-party review footprint yet, and signup is currently invite-only, which is what you would expect of a platform this recent. The difference from VSLStats is not maturity, since both are new; it is that TrackPlay settles its tests on the cart-verified sale and does not ship a progress-bar setting designed to mislead. Pilot it on one funnel and reconcile the numbers against your own cart before you trust it with a launch.

[Visit TrackPlay](https://trackplay.io) for the current plans and the free tier.

### Pricing, tier by tier

Voomly is the cheaper tool at every door. There is a free Voomly Light tier limited to five videos, Basic at $9 a month, and unlimited videos and bandwidth from the $19 a month Plus plan up. If you also make explainer and animation video, the $49 a month Voomly Cloud plan bundles the wider creation suite, Doodly, Toonly, Talkia, People Builder and Pyks. The number to read carefully is not the sticker but the billing: the 14-day trial auto-charges the card unless you cancel, Trustpilot sits at 2.9 out of 5 across 74 reviews with 36% one-star, and users report being charged after cancelling and hunting for the right cancellation path across separate Voomly, Doodly and Cloud portals. Price it low, but keep the receipts.

VSLStats has no free tier, only a $1, seven-day full-access trial that needs a card and auto-renews. Plans run Starter at $47 a month, Pro at $97, Enterprise at $197 and Agency from $397 (billed annually, the first three drop to $39, $79 and $159). The number to price against is Pro, not Starter, because the server-side forwarding and revenue attribution that make VSLStats worth considering sit on Pro, not the entry plan. Read the checkout carefully: the terms make fees non-refundable except where law requires, disclaim any conversion or revenue lift, and put the GDPR controller burden on you.

Line the two up and Voomly wins on price at the door by a wide margin: a free tier and $9 to $19 a month against a $47 Starter, or $97 for the VSLStats Pro tier where the tracking lives. But they are not buying the same thing. Voomly's money buys cheap, marketing-shaped hosting and in-video lead capture; the VSLStats money buys server-side tracking and revenue attribution Voomly does not offer at any price. If the video's job is to capture leads and look good cheaply, Voomly is both cheaper and more capable. If the job is proving a paid-traffic sale, Voomly cannot do it on any plan, and the VSLStats $97 Pro plan is the real cost of entry, before you weigh whether its unproven claims hold.

TrackPlay prices on a different axis, which changes the sum. It bills by plays rather than storage or bandwidth, so a high-traffic sales letter is metered on views watched, not gigabytes served, and every feature ships on every paid plan rather than sitting behind a Pro tier. Paid plans start at $29 a month, there is a no-card free plan of 1,000 plays a month (watermarked) and a 14-day trial of the paid features. Against the VSLStats $97-for-the-tracking model, the TrackPlay case is that the attribution work is not gated behind the top plan; against Voomly, it does the sale-scoring work Voomly never attempts.

### The verdict

Between these two, the pick depends on where the video's job ends, and the honest split is clean. If the job ends at the captured lead, or the video just needs to look good and turn viewers into a list cheaply, Voomly is the better and safer buy of the two on features and on price. It has run for years, it starts at $9 a month with a free tier, and it is genuinely more funnel-shaped than most hosts at the price. Two limits stay attached: it cannot prove which paid traffic bought, and its billing is the loudest complaint in its reviews, so watch the trial and keep the cancellation receipts.

If your video is a paid-traffic sales letter and proving which traffic bought is what the video is for, Voomly cannot do that job and VSLStats is built for it. It is the only one of the two that fires server-side pixels and attributes revenue back to watch sessions, so it takes a narrow, conditional win for that reader. Conditional is the operative word. It launched in March 2026 with a four-review Trustpilot profile, all five-star, from a company that invites reviews; a 40% recurring affiliate program means much of the praise online is paid; and its HookBoost feature deliberately inflates the progress bar, which is an openly manipulative pattern and a compliance risk in regulated markets. None of its tracking claims can be verified from outside yet. Pilot it on one non-critical funnel and reconcile against Stripe and Meta before you move a proven offer.

So the tie-breaker is the job, not a score. To capture leads and host video cheaply, buy Voomly and watch the billing. To prove a paid-traffic sale, VSLStats is the only one of the two that tries, but treat it as a pilot, not a migration. And there is a third call for one specific reader below, because VSLStats is not the only new specialist built for that job.

Our pick

### VSLStats

VSLStats takes this pick on one condition and for one reader: your whole business is a paid-traffic sales letter, and proving which traffic actually bought is the job. Of these two it is the only one built for that. It fires Meta, GA4 and TikTok events server-side, maps retention second by second, and attributes revenue back to individual watch sessions, all from one branded player. Voomly, for all it does cheaply, captures the lead and never scores the sale. The catch is proof: VSLStats launched in March 2026 with a four-review Trustpilot profile, a 40% affiliate program that pays for much of the praise online, and a HookBoost setting that deliberately inflates the progress bar. Pilot it on one non-critical funnel and reconcile against Stripe and Meta before you trust it with a launch. If the video's job ends at the captured lead, buy Voomly instead and watch the billing.

### Frequently asked questions

Is Voomly or VSLStats better? 

It depends on where the video's job ends, because they are different tools. Voomly is the cheaper, more finished buy if the job is to capture leads and host video cheaply: it turns any video into a lead-capture funnel with in-video forms, branching funnels and engagement heatmaps, from $9 a month with a free tier. VSLStats is the only one of the two built to prove which paid traffic actually bought, with server-side pixel forwarding and revenue attribution, so it wins for a paid-traffic sales letter, but only as a pilot: it is brand new, its outside proof is almost nonexistent, and it ships a manipulative progress-bar setting. Neither is the other's replacement.

Which is cheaper, Voomly or VSLStats? 

Voomly, by a wide margin. It has a free Voomly Light tier and paid plans from $9 a month, with unlimited videos and bandwidth from $19, against the VSLStats $47 Starter and the $97 Pro plan where the tracking sits. But the two are not buying the same thing: the VSLStats money buys server-side tracking and revenue attribution Voomly does not offer at any price. And with Voomly, watch the billing rather than the sticker: the 14-day trial auto-charges, and charges after cancelling are its loudest complaint.

Can Voomly run a video sales letter for paid traffic? 

It can host and gate one and capture leads from it, but it cannot prove the sale. Voomly has an in-video squeeze player, branching funnels, timed CTAs and engagement heatmaps, but no split test scored on sales, no native conversion pixels and no revenue attribution, so on a paid-traffic VSL you cannot see which traffic bought. For that you need a player built for it: VSLStats attempts the job (piloted first), and a proven direct-response player like Vidalytics does it with a track record.

Is VSLStats safe to rely on yet? 

Treat it as a pilot, not a foundation. VSLStats is real and aimed at exactly the right job, but the proof is thin: it launched in March 2026, its Trustpilot profile holds four reviews, all five-star, from a company that invites them, and a 40% recurring affiliate program means much of the praise you find online is paid. None of its headline tracking claims, from CAPI deduplication to attribution accuracy at ad scale, can be verified from outside. Run it on one non-critical funnel, reconcile the numbers against Stripe and Meta yourself, and keep a proven player ready before you migrate an offer that is already making money.

What is HookBoost, and should it worry me? 

HookBoost is a VSLStats setting that deliberately inflates the on-screen progress bar so viewers believe they are further along in the video than they are, to keep them watching. It is an openly manipulative pattern, and in regulated markets, health and finance especially, it can be a compliance problem. It is optional, so you can leave it off, but its presence tells you something about how the product is positioned. Voomly ships nothing like it. Weigh it before you switch it on.

What if I want the sale-proving job done but not on a product this unproven? 

Then look at TrackPlay alongside VSLStats, because they overlap on intent and TrackPlay settles its tests differently. Both are new, so neither gives you a long outside track record. The difference is in the method: TrackPlay decides its split tests on the cart-verified sale with a real z-test and confidence interval, posts the verified sale back onto the play that earned it from seven direct-response carts server to server, and does not ship a progress-bar setting designed to mislead. It bills by plays, every feature is on every paid plan, and there is a no-card free plan. Pilot it on one funnel and reconcile against your own cart, the same discipline you would apply to VSLStats.

### Sources

#### Other sources

9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 

1. \[\] [Voomly home (vendor) ](https://www.voomly.com/) Blog
2. \[\] [Voomly pricing (vendor) ](https://www.voomly.com/pricing) Blog
3. \[\] [VSLStats home (vendor) ](https://vslstats.com/) Blog
4. \[\] [VSLStats changelog (vendor) ](https://vslstats.com/changelog) Blog
5. \[\] [VSLStats Terms of Service (vendor) ](https://vslstats.com/terms) Blog
6. \[\] [TrackPlay home (vendor) ](https://trackplay.io) Blog
7. \[\] [Voomly on Trustpilot ](https://www.trustpilot.com/review/voomly.com) Trustpilot
8. \[\] [Voomly reviews on G2 ](https://www.g2.com/products/voomly/reviews) G2
9. \[\] [VSLStats on Trustpilot ](https://www.trustpilot.com/review/vslstats.com) Trustpilot

### Related reading

* [Our full Voomly review](/reviews/voomly)
* [Our full VSLStats review](/reviews/vslstats)
* [Vidalytics vs VSLStats: the proven conversion player versus a brand-new server-side tracker](/compare/vidalytics-vs-vslstats)
* [SproutVideo vs VSLStats: a secure host that streams live or a brand-new VSL tracker](/compare/sproutvideo-vs-vslstats)
* [Vidalytics vs Voomly: a proven conversion player or a cheap funnel host](/compare/vidalytics-vs-voomly)
* [Panda Video vs Voomly: two cheap marketing hosts compared](/compare/panda-video-vs-voomly)
* [Voomly alternatives, ranked by the job](/alternatives/voomly)
* [VSLStats alternatives, ranked by the job](/alternatives/vslstats)
* [The best VSL players and conversion video software](/best)
* [All head-to-head comparisons](/compare)

---

We may earn a commission when you buy through links on this page. It never affects our rankings.

© 2026 VSLBench. Independent and reader-supported.
