# Loom review (2026) · VSLBench > Source: https://vslbench.com/reviews/loom Review ## Loom review Quick screen-and-camera video for whole teams, now with AI on its own tier. What Business and Business + AI include, where the sales side gets thin, and when Vidyard is the better buy. VSLBench By [Marcus Vale](/authors/marcus-vale), Lead reviewer. Reviewed by the VSLBench editorial desk. Last updated 12 October 2026, with prices rechecked every 90 days. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at Free plan Best for fast async screen-and-camera video for whole teams Founded 2015 Website [Official site](https://www.loom.com/) Starts at $18/user/mo (Business) Free plan 25 videos per person, 5 min each AI Business + AI at $24/user/mo Analytics Exportable engagement insights on Business CRM sync Salesforce on Enterprise, in beta Quick answer **Loom** is our top pick for most people. Loom is the pick if you want everyone on a team recording quick screen-and-camera videos for colleagues and customers on a low per-seat bill. Business removes the free plan's length and video caps, and Business + AI adds auto titles, summaries, chapters and editing by transcript. Revenue teams find it thinner: Salesforce appears only on Enterprise, in beta, and its engagement insights stop short of the per-rep watch reporting sales managers ask for, which is why sales teams shortlist Vidyard next to it. * **Loom.** Best for fast async screen-and-camera video for whole teams. Has a free tier. Loom records your screen and camera and shares the video by link, for teammates and customers alike, on Mac, PC, iOS and Android. Its use cases run across sales, engineering, support and design, and its own comparison page labels it best for team communication and converting prospects. The free workspace allows up to 50 members, 25 videos each and 5 minutes a recording. Business, at $18 per user per month on the public pricing page, lifts both caps and adds 4K, trimming and stitching, branding removal and exportable engagement insights. Business + AI at $24 adds auto titles, summaries, chapters and editing by transcript. The sales side is thinner: Salesforce appears only on Enterprise, in beta. [Compare Loom and Vidyard](/compare/vidyard-vs-loom) if rep-level watch data is part of the decision. ##### What works * Business gives unlimited videos and unlimited recording time on every seat * Up to 4K recording, trim and stitch, branding removal, uploads and downloads on Business * Business + AI adds auto titles, summaries, chapters and edit by transcript * A free workspace for up to 50 members with 25 videos each and transcripts in 50+ languages * Records on Mac, PC, iOS and Android, and a sales ops thread names it the tool to beat for internal and support walkthroughs ##### What to watch * The free plan caps each screen recording at 5 minutes and 25 videos per person * Salesforce integration is listed only on Enterprise, and in beta * A sales ops lead who moved a team from Vidyard says Loom has no reporting on videos per rep or average watch time * Its own comparison page frames it around team communication, with sales prospecting as Vidyard's lane #### What users actually say about Loom Research: unverified ##### Where Loom still wins ↑ frequently praised Sales ops commenters still name Loom for internal async video and customer support walkthroughs, not for heavy outbound prospecting. > “For internal video sharing, or customer support walkthroughs loom is probably the best right now” u/Slow\_Interview8594 [Reddit: Loom / Vidyard / Other? (r/SalesOperations) ](https://www.reddit.com/r/SalesOperations/comments/1irmnb6/loom%5Fvidyard%5Fother/) Feb 2025 ##### Cold outreach channel risk ↓ common complaint The same sales ops thread warns that prospecting videos in cold email often go unplayed as buyers block external images, which limits any screen-recorder tool in first-touch outreach. > “Most buyers have started to block external images, don't play the videos now.” u/Slow\_Interview8594 [Reddit: Loom / Vidyard / Other? (r/SalesOperations) ](https://www.reddit.com/r/SalesOperations/comments/1irmnb6/loom%5Fvidyard%5Fother/) Feb 2025 ##### Sales analytics gap A team that moved from Vidyard to Loom to save money reports lower view rates and misses per-rep video reporting and average watch time on Loom, without proving Loom caused the drop. > “We recently switched from Vidyard to Loom and are finding it tricky. View rates seem to be way down, and Loom has no reporting on videos per rep or average watch time.” u/AhHelloThereDear [Reddit: Loom v Vidyard - Help needed ](https://www.reddit.com/r/SalesOperations/comments/1kqawqh/loom%5Fv%5Fvidyard%5Fhelp%5Fneeded/) Jan 2026 ##### Vidyard price pushback ↓ common complaint Another commenter in the same Loom versus Vidyard thread calls Vidyard overpriced, which is the objection teams weigh against its deeper sales analytics. > “Stay away from vidyard. It's way overpriced” u/Dizzy-Scientist1192 [Reddit: Loom v Vidyard - Help needed ](https://www.reddit.com/r/SalesOperations/comments/1kqawqh/loom%5Fv%5Fvidyard%5Fhelp%5Fneeded/) Jan 2026 ### What users say ### Pricing ### Changelog * 14 Sep 2026 — First published. Read the vendor's own pricing and product pages, and long-term user reports, and verified the prices shown. ### Sources #### From Loom * #### Other sources 4 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[\] [Loom homepage (vendor) ](https://www.loom.com/) Blog 2. \[\] [Loom pricing (vendor) ](https://www.loom.com/pricing) Blog 3. \[\] [Loom vs Vidyard (Loom comparison page) ](https://www.loom.com/comparison/loom-vs-vidyard) Blog 4. \[\] [Loom, Vidyard, other? (r/SalesOperations) ](https://www.reddit.com/r/SalesOperations/comments/1irmnb6/loom%5Fvidyard%5Fother/) Reddit ### Related reading * [The best VSL players and conversion video software, ranked](/best) * [Loom vs Vidyard: async team video, or sales video with per-viewer analytics](/compare/vidyard-vs-loom) * [Vidyard review, the revenue-team recorder](/reviews/vidyard) * [Loom pricing, from the free workspace to Business + AI](/reviews/loom/pricing) * [Loom alternatives for sales and marketing video](/alternatives/loom) * [Wistia review, when the job is marketing video and a CRM](/reviews/wistia) * [How we evaluate video tools](/methodology) Written by Marcus Vale Lead reviewer Marcus Vale runs the VSLBench review desk. He has spent years buying paid traffic to video sales letters, and he now reads the player docs, pricing pages and long-term user reports to work out which tools actually move sales instead of just counting views. He writes the player and attribution reviews here, and he is the reason every ranking has to name the tool it is wrong for. [marcus@vslbench.com](mailto:marcus@vslbench.com) Last checked 2026-10-12 --- VSLBench reviews and compares VSL players, video hosting, and conversion analytics for direct-response marketers. We judge every tool on one question: does it get more people past the pitch and let you prove which traffic buys? [Best of↗](/best) We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 VSLBench. Independent and reader-supported. VSL players and conversion video software reviews