# TrackPlay pricing (2026) · VSLBench > Source: https://vslbench.com/reviews/trackplay/pricing ## TrackPlay pricing Every plan ships every feature. You pay for plays, not seats or tiers. Here is what each plan includes, what an extra play costs, and how to size a plan to real traffic. By [Marcus Vale](/authors/marcus-vale), Lead reviewer. Reviewed by the VSLBench editorial desk. Prices read on TrackPlay's own pricing page on 24 September 2026, and rechecked every 90 days. **Disclosure:**We may earn a commission when you buy through links on this page. It never affects our rankings. At a glance Starts at Free plan Free trial 14 days Best for paid-traffic VSLs that need to prove which traffic bought Founded 2026 Website [Official site](https://trackplay.io) TrackPlay prices differently from most video tools. There are no feature tiers and no per-seat charge. Every plan, including the free one, ships the full player and every conversion tool, and the only thing that changes as you move up is how many plays are included and what you pay for a play beyond the cap. That makes the pricing simple to read and puts the whole question on one number: how many plays your traffic will generate. The catch in that model is what TrackPlay counts as a play, and it is worth understanding before you pick a plan. It is not one play per viewer. This page lays out the plans, then the play math, so you can size a plan to real traffic rather than to the sticker. ### The plans Prices read on TrackPlay's own pricing page on 24 September 2026\. Annual billing saves two months. Above 50,000 plays a month is a custom quote. | Plan | Monthly | Plays / mo | Extra play | What to know | | ----- | ------- | ---------- | ---------- | --------------------------------------------------------------- | | Free | $0 | 1,000 | None | Watermarked, no card, no time limit; playback pauses at the cap | | Basic | $29 | 5,000 | $0.02 | First funnels on paid traffic; 14-day trial, no card | | PRO | $79 | 15,000 | $0.01 | Marketed as most popular; 14-day trial, no card | | SCALE | $199 | 50,000 | $0.01 | High volume, where every point of ROAS counts; 14-day trial | Every plan ships the full player and every conversion tool: split testing scored on sales, Meta and Google Ads pixels at any watch-time milestone, cart postbacks, webhooks, sub-ID tracking, the REST API and signed URLs. On the free plan, AI Optimize runs with your own OpenAI key; everywhere else it is included. ### The number that decides your bill: what a play is Because TrackPlay bills on plays, the plan you need depends on how many plays your traffic produces, and a play is not the same as a viewer. TrackPlay's own terms are unusually plain about it: a play is counted each time playback starts, a viewer unmutes, a viewer resumes after a pause, or a viewer restarts the video. Seeking and scrubbing do not count. The practical effect is that one viewer can be several plays. The vendor's own example: a viewer who autoplays a video muted, unmutes it, pauses and resumes, and then replays it counts as four plays. On a VSL running muted Smart Autoplay to cold paid traffic, unmutes and resumes are common, so a realistic rule of thumb is to assume more than one play per unique viewer and to check your real ratio in the dashboard during the trial. Two things soften the risk. First, you control overage: leave it switched off and playback simply pauses at your cap, so you are never billed a surprise; switch it on and extra plays bill at $0.02 on Basic or $0.01 on PRO and SCALE. Second, usage is live in the dashboard, so you can watch plays against the cap rather than discovering the number on an invoice. Model your monthly unique viewers, multiply by a conservative plays-per-viewer figure, and size the plan to that. ### What you are trading off ##### What works * Split-test winners are decided on the sale, with a p-value and confidence interval, and both variants run under one embed so your ad links and campaign learning never reset. * Server-side pixels fire to Meta and Google Ads at the watch-time milestone you choose, and cart postbacks credit the sale to the play that earned it from ClickBank, BuyGoods, Digistore24, WarriorPlus, JVZoo and Kiwify. * Retention is drawn second by second and split into buyers versus non-buyers, alongside revenue per play, so you can see the exact seconds costing you the sale. * Every feature ships on every plan, billing is on plays rather than seats or tiers, and there is a real free plan of 1,000 plays a month with no card. Paid plans start at $29. ##### What to watch * It launched in 2026 and has almost no independent track record. The testimonials are all on its own site, with no Reddit or review-site record to check yet, so you are relying on vendor claims until you pilot it. * It is narrow on purpose: a paid-traffic VSL player, not a general video host or a B2B content library, so it has none of the channels, SEO pages or webinar tooling of a Wistia. If the video's job is content marketing rather than a direct-response sale, it is the wrong tool. * Billing is by plays, and its own terms count a start, an unmute, a resume and a replay as separate plays, so one viewer can register several. At volume that changes the cost, though you can cap it and usage is live in the dashboard. * The contract declines to promise a specific uptime percentage despite the 99.99% marketing figure, and the service is provided as is with no revenue warranty. ### Pricing FAQ Does TrackPlay have a free plan? Yes, and it does not expire. The free plan gives you 1,000 plays a month with a watermark and no card. Playback pauses at the cap rather than billing you. Paid plans also start with a 14-day free trial, again with no card, so you can run real traffic before you pay. What counts as a play? TrackPlay is blunt about this because it bills on it. A play is counted when playback starts, when a viewer unmutes, when they resume after a pause, and when they restart the video. Seeking and scrubbing do not count. So one viewer can register several plays in a single session, and the vendor gives the example of a muted autoplay, an unmute, a pause and resume, and a replay counting as four plays. What happens if I go over my plan's plays? You decide in advance. On a paid plan you can turn on extra plays, and your videos keep playing past the cap at your tier rate: $0.02 a play on Basic, $0.01 on PRO and SCALE. Leave it off and you are never charged extra; playback pauses at the cap until your plays reset or you upgrade. The free plan has no overage and pauses at 1,000\. Usage is live in the dashboard. Are features gated by plan? No. Every plan, the free one included, ships the full player and every conversion tool: split testing scored on sales, Meta and Google Ads pixels, cart postbacks, webhooks, sub-ID tracking, the REST API and signed URLs. Plans differ only on how many plays are included and what an extra play costs. The one exception today is AI Optimize, which on the free plan runs with your own OpenAI key. How does TrackPlay pricing compare with Vidalytics or VSLStats? They use different meters, so price against your real traffic. TrackPlay bills on plays from $29 a month with every feature on every plan. Vidalytics bills by plan tier from $24 a month but adds bandwidth overage at $0.33 per GB and puts its REST API on the Premium plan. VSLStats starts at $47 a month but puts the server-side pixel forwarding and revenue attribution on its $97 Pro plan. The cheapest sticker is rarely the cheapest bill once your volume is in the math. ### Sources #### From TrackPlay * #### Other sources 2 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context. 1. \[\] [TrackPlay pricing (vendor) ](https://trackplay.io/pricing) Blog 2. \[\] [TrackPlay Terms of Service (vendor) ](https://trackplay.io/terms) Blog ### Related reading * [Our full TrackPlay review](/reviews/trackplay) * [TrackPlay alternatives, ranked by the job](/alternatives/trackplay) * [Vidalytics pricing, for the plan-tier and bandwidth model](/reviews/vidalytics/pricing) * [VSLStats pricing, another new player built to prove the sale](/reviews/vslstats/pricing) * [The best VSL players and conversion video software](/best) --- We may earn a commission when you buy through links on this page. It never affects our rankings. © 2026 VSLBench. Independent and reader-supported.