Bunny Stream vs Gumlet
Pick Bunny Stream if you want the cheapest delivery and will build the funnel; pick Gumlet if you want pixels, CTAs and DRM baked in without a build.
By Marcus Vale, Lead reviewer. Reviewed by the VSLBench editorial desk. Last updated 23 September 2026, and rechecked with prices every 90 days.
You are down to two, and they are both budget video hosts, not sales-letter players. That is worth saying first: neither Bunny Stream nor Gumlet will optimize a VSL for you. Bunny is raw video infrastructure. It transcodes your upload, stores it across a global network, plays it back through a fast, customizable HLS player, and bills you by the gigabyte. Gumlet is a branded host with a marketing layer bolted on: the same reliable delivery, plus retargeting pixels, in-player CTAs, CRM hooks and DRM. On a price grid Bunny looks cheaper. On a features grid Gumlet looks richer. Both readings miss the real split.
This site judges video tools through a direct-response lens: does the player move viewers past the pitch, and can you prove which traffic bought. On that test both of these fall short, because neither charts where viewers drop, scores a split test on sales or attributes revenue. So the choice between them is not about conversion measurement, which is absent on both sides. It is about how much of the funnel you want handed to you versus how much you are willing to build, and how cheaply you can move bytes at scale.
Framed that way the decision is clear. Bunny is the cheapest, most scalable pipe, and it leaves the marketing and the selling to you. Gumlet costs a little more and gives you the marketing pieces out of the box, at the cost of a thinner reliability record. Below we put the two side by side on price, the player, what you have to assemble, and the running cost, then say plainly who each one is for. If the video's real job is to sell to cold paid traffic and prove it, note up front that a purpose-built VSL player beats both, and you can see those in our roundup.
Quick answer
Pick Bunny Stream if you want the cheapest, most scalable video delivery and will put your own player and tracking on top; pick Gumlet if you want a branded host that fires Meta and Google pixels, plays in-player CTAs and locks the file with DRM out of the box, without a build.
- Bunny Stream. Raw video infrastructure. Transcoding, a customizable HLS player and security are free, and you pay only for storage from $0.01 a GB and delivery from $0.005 a GB. No marketing hooks and no measurement: you wire the CTAs, pixels and tracking up yourself.
- Gumlet. A branded host with the marketing layer built in. Meta and Google pixel tracking, in-player CTAs and forms, CRM integrations, VAST tags and Widevine and FairPlay DRM, from a Free Forever tier and $6 a month up. It fires the pixel but does not measure retention or attribute revenue.
Bunny Stream vs Gumlet at a glance
Prices and plan features checked on the vendors' own pages on 23 September 2026.
| Feature | Bunny Stream | Gumlet |
|---|---|---|
| What it is | Raw video infrastructure (CDN and player) | A branded host with marketing hooks |
| Built for | Cheapest reliable delivery, build your own stack | Cheap branded video for courses, e-commerce and SMB |
| Starting price | Usage-based, about $1/mo minimum | Free Forever, then $6/mo (Creator, billed annually) |
| Free tier | No, 14-day trial (no card) | Yes, Free Forever (60 storage mins, 100 GB/mo) |
| Pricing model | Pay per GB stored ($0.01) and delivered ($0.005) | Fixed tiers, 3,000 GB included, then $0.06 to $0.50/GB |
| Player out of the box | Bare customizable HLS, build the overlays | Branded player with in-player CTAs and forms |
| Google and Meta pixel tracking | No, add your own | Yes (Creator $6 and up) |
| CRM integrations | No, via your own build | Yes (Growth $19 and up) |
| VAST ad tags | No | Yes (Business $99) |
| DRM (Widevine and FairPlay) | No (watermarking, hotlink protection, token auth are free) | Yes ($99/mo add-on) |
| Conversion measurement | No | No |
| Delivery network | 250 Tbps, 119 points of presence | Global CDN, adaptive 4K and HDR |
| Reliability caution | Uneven HLS start-up on some accounts; a thread alleged missing files | Jan 2025 update knocked embeds offline 12h+ for many |
| Best for | Cheapest delivery at volume, you build the funnel | Cheap branded hosting with pixels and DRM, no build |
Strengths and trade-offs
Bunny asks you to build the marketing layer yourself and to keep your masters backed up; Gumlet asks you to accept that its pixels track viewers but do not prove which traffic bought, and to weigh a reliability wobble. Those are the two trade-offs.
Bunny Stream: what works, what to watch
What works
- Usage-based pricing: encoding, the player and security are free, and you pay only for storage from $0.01/GB and delivery from $0.005/GB
- Fast global delivery on a 250 Tbps network with 119 points of presence
- Customizable HLS player, watermarking, hotlinking protection and token authentication are built in
- Resumable, API-first uploads that pair cleanly with players like Presto Player or Vidstack
What to watch
- No direct-response conversion tools: no sales-scored A/B tests, no watch-depth pixels, no revenue attribution, so a paid-traffic VSL has to add all of that on top
- Long-term users report uneven HLS start-up time and low cache hits on some accounts
- A widely-read thread alleged files disappearing from Bunny Storage, so keep original masters backed up elsewhere
- Usage-based bills scale with traffic, so a viral VSL costs more than the few-dollar examples suggest
Gumlet: what works, what to watch
What works
- Cheapest branded entry point here: a Free Forever tier, then $6/mo (Creator, billed annually) that removes branding and switches on Google and Meta pixel tracking
- Marketing hooks most cheap hosts skip: Meta and Google pixels, CRM integrations, VAST ad tags, and in-player CTAs and forms
- Strong protection for paid content: Widevine and FairPlay DRM, domain and geo blocking, dynamic watermarks and expiring access tokens
- Fast adaptive 4K and HDR playback on a global CDN, with 3,000 GB of bandwidth included on every paid tier
What to watch
- No direct-response conversion measurement: no sales-scored A/B tests, no watch-depth pixel to prove retention, and no revenue attribution, so a paid-traffic VSL cannot prove which traffic buys
- A January 2025 platform update knocked embedded videos offline for many accounts for 12 hours or more, and support reviews are inconsistent, some calling it days-slow
- DRM is a $99/mo add-on on top of the plan, and bandwidth and storage overages bill per GB, so a high-traffic offer outruns the cheap sticker price
- The dashboard has a learning curve and the WordPress and Elementor integrations are less polished than users want
- The third-party review base is thin and aging (Trustpilot sits at 78 reviews, only a handful in the last year)
Pricing, tier by tier
Bunny does not sell plans. You pay for what you use, with a $1 monthly minimum, and the player, transcoding and security features are all free. Storage is billed from $0.01 a GB and delivery from $0.005 a GB on the Volume network, or $0.01 a GB on the Standard network in Europe and North America. Bunny's own calculator prices a 300 GB library serving 50 GB a month at about $3.25 to $4.50 before extra replication regions. Every account starts on a 14-day trial with no card.
Gumlet leads with a Free Forever tier: 60 storage minutes and 100 GB of monthly bandwidth on the Gumlet brand. Creator is $6 a month billed annually and is the tier that turns Gumlet from a host into a marketer's tool, removing the branding and switching on Google and Meta pixel tracking. Growth at $19 adds CRM integrations, and Business at $99 adds VAST ad tags, a dynamic watermark and H.265. Every paid tier includes 3,000 GB of bandwidth. Two costs sit outside the plan: DRM with Widevine and FairPlay is a separate $99 a month add-on, and streaming overage bills at $0.06 to $0.50 a GB. Gumlet cut prices by around 30 percent in a May 2026 update, so check the current number before you buy.
The running cost is where the two separate, and it depends on what you are counting. For raw delivery Bunny is an order of magnitude cheaper per gigabyte, and its bill scales smoothly with traffic, which matters when paid media sends a flood of clicks, bots and cheap traffic at your video. Gumlet's 3,000 GB included per paid tier is generous for a modest branded library, but its overage runs $0.06 to $0.50 a GB, well above Bunny's rate, and a DRM requirement adds a flat $99 a month on top. So at low volume with the marketing hooks switched on, Gumlet's fixed $6 to $19 can undercut the effort of assembling the same layer on Bunny; at high volume, Bunny's per-GB delivery wins clearly.
So the money question is not simply which is cheaper, because it depends on volume and on how you value the built-in marketing layer. Bunny's few-dollar bill buys delivery and nothing else, so getting pixels, CTAs and DRM means building them, usually by putting Presto Player or Vidstack in front of it and wiring your own tracking. Gumlet's $6 to $19 buys those pieces finished. If you or a developer will do the build and traffic is high, Bunny is far cheaper for what a paid-traffic offer actually consumes. If you want the marketing hooks out of the box and your library is modest, Gumlet's low fixed price is the rational pick.
The verdict
Between these two, pick on whether you will build. Neither is a conversion tool, so the tie-breaker is not who measures the sale, because neither does. It is how much of the funnel you want handed to you and how cheaply you need to move bytes. Gumlet gives a marketer the paid-traffic pieces without a build: retargeting pixels, in-player CTAs and DRM, live for $6 to $19 a month. For a non-technical operator who is down to these two, that finished marketing layer is worth more than Bunny's lower per-gigabyte rate, which is why Gumlet wins here.
Bunny is the better pick the moment a developer is in the room or the traffic is heavy. It is the cheapest, most scalable delivery of the pair, it bills per gigabyte with no plan wall, and it pairs cleanly with a player like Presto Player or Vidstack once you are willing to assemble the marketing layer yourself. The trade you accept for Gumlet's convenience is a thinner reliability record, including a January 2025 outage that took embeds offline for many accounts. Whichever way you go, keep your original files backed up and test on a non-critical embed first, and remember that if the video's job is to sell and prove it, a purpose-built VSL player beats both of these.
Our pick
Gumlet
Gumlet is the pick for the marketer who is down to these two and will not build. Among the pair it is the only one that hands you the paid-traffic pieces out of the box: Meta and Google retargeting pixels, in-player CTAs and forms, and DRM to protect a paid offer, from $6 a month billed annually. Bunny is cheaper per gigabyte and scales more smoothly at high volume, but it is bare infrastructure, so getting the same marketing layer means assembling a player like Presto Player or Vidstack and wiring your own pixels on top. The catch on Gumlet is honest about what it is not: it fires the pixel but does not score a split test on sales, chart second-by-second retention or attribute revenue, so it cannot prove which traffic bought. A January 2025 update also knocked embedded videos offline for many accounts, so test it on a non-critical embed and keep your masters backed up. Choose Bunny instead if you or a developer will build the funnel and want the cheapest, most scalable delivery underneath it.
Frequently asked questions
Is Bunny Stream or Gumlet better?
Which is cheaper, Bunny Stream or Gumlet?
Can either one run a video sales letter for paid traffic?
Do I have to build the marketing layer myself on Bunny?
Does Gumlet's DRM make it the safer pick for a paid offer?
Is either one reliable enough for a revenue offer?
Sources
Other sources
9 discussions and reviews read for this page. Quotes are excerpts; open a link to read the original in context.
- [] Bunny Stream (vendor)
- [] Bunny Stream pricing (vendor)
- [] Gumlet video hosting (vendor)
- [] Gumlet pricing (vendor)
- [] BunnyCDN has been silently losing our production files (r/webdev)
- [] Bunny CDN Stream Extremely Slow (r/webhosting)
- [] "Too unreliable for anything serious" (AppSumo review)
- [] Gumlet reviews on G2
- [] Gumlet on Trustpilot